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4 simple tips to attain search engine readiness

submitted: Dec 11th 2007 | by: RogerGordon | Total views: 94 | Word Count: 466 | PDF View | Print Article

Search engine readiness is an important factor when aiming for top rankings. The process is quite straightforward if you adhere to the correct procedures. Below I have listed the four factors that you need to consider when building your website:

Tip #1 Headlines Are Important

A web page can have more than one headline. The main headline is the one at the top of the page or article. It is called a H1 tag. Make sure keywords are included here. It is not out of the question for the headlines to bear more weight than paragraphs and other text.

Subsequent headlines not surprisingly referred to as, H2 and H3, should also be included. As with the main H1 tag you should aim to insert relevant keywords here as well

Tip #2 Including Keywords In the main body of Text

The text inserted into the webpage should be considered carefuly.The text should at least contain the main keyword as near to the start and end as possible, and the content of the page or article should be relevant to the main keywords. By this I mean that it is no good trying to cram a load of keywords into some irrelevant text.

Having text on a page is more important than many realize. Search engines do not recognize keywords in javascript, graphics, flash or marquees. Pages that do best are between 100 and 400 words total. Web pages that only have images usually do not rank high on search engines, since they do not have text to index.

Tip #3 Placing Your Keywords in the page title

You should always include your main Keywords in the title of the page. This is the information that appears at the top of your browser window.

This is what appears in the browser window at the very top of the page above the menu. Most search engines display the Title as the top line in their listing. They have a propensity to list pages that have the searched keyword contained in the Title. Considering this, it is one of the most important parts of a page to include your primary keyword.

Tip #4 Include your keyword in your Image Names

Alt tags are used to show an alternative text when added to image descriptions. The original purpose was to display information where the image can not be shown. If for example your website is about widgets and you have a picture of a widget, the alt tag Would contain the keyword widget.

However, never use more than 2 - 3 keywords in any one Alt tag. Also, don't repeat the same keywords in different ALT tags. It's best to use related keywords or even mispellings.

These basic amendments should not take you too long and will have a long term benefit for your goal of achieving a high rank in the search engines

About the Author

This article was brought to you by Roger Gordon. Please check out my review of the amazing web site building resource search engine phantom This article is available as a unique content article with free reprint rights.


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